The Victoria’s Secret Bra Fit Tour embodied the sexy, iconic feel of the world-famous lingerie brand, and we were so honored to coordinate a soirée for the Dallas leg of the tour. Models and Bra Fit Experts alike descended on Hotel Crescent Court to help women find their best fit in the latest styles and silhouettes. Our goal? To make sure each guest truly felt like an Angel!
Event photos courtesy of Victoria’s Secret (Cooper Neill/Getty Images) + via DFW Events on Instagram
The Crescent’s luxe Presidential Suite perfectly showcased the new Body by Victoria collection, and the intimate setting proved ideal for mixing and mingling as well. Event attendees included Victoria’s Secret Angel Romee Strijd, Gisou Hair founder Negin Mirsalehi, Dallas-based bloggers and social media influencers, and the most pink-loving Real Housewives of Dallas cast member of them all: Kameron Westcott! While browsing for bras, pajamas, and lingerie from Victoria’s Secret, guests enjoyed light bites and signature “The Best Fit” cocktails comprised of grapefruit, tequila, and a lime wedge. There was something for everyone to enjoy!
A boudoir-esque atmosphere was created for the event with the help of some of our favorite Dallas vendors. Lush floral arrangements crafted by Garden Gate in vibrant shades of VS pink were scattered around the room. Rich red, pink, and navy balloons from A Little Party Co. lined a textured velvet backdrop from Big Bad Booth, where guests snapped photos and showcased their sassy sides. Perch Event Decor provided elegant pieces including jewel-toned pillows and a stunning gold bar-turned-DJ-booth, where DJ Sno White spun hits as everyone sipped and shopped. Absolute Lighting ensured that each and every woman had the opportunity to shine. At the end of the evening, attendees went home with a tote bag filled with the best kind of swag: custom-fitted bras, lingerie, robes, and a $100 gift card to Victoria’s Secret!
This event was such a treat for our team to coordinate—we absolutely loved the challenge of translating the Victoria’s Secret brand into a tangible experience for each guest! We would like to thank Victoria’s Secret for inviting us into their world and for making a tour stop in Dallas. Now…who’s ready to don a pair of wings?
No matter the occasion, DFW Events pays attention to the details to bring your vision to life. From major grand openings to intimate events geared toward generating brand awareness, we aim to provide a five-star experience each and every time. To learn more about our Dallas-Fort Worth corporate event planning services, click here.
Venue: Hotel Crescent Court
Floral: Garden Gate Dallas
Balloon Accents: A Little Party Co.
Photo Booth: Big Bad Booth
DJ Booth/Rentals: Perch Event Decor
Lighting: Absolute Lighting
DJ: Sno White