Mary-Frances Hurt

Founder & CEO

Mary-Frances Hurt began her career in the restaurant industry, where she designed banquet management programs and marketing plans for major brands including CiCi’s Pizza, Pappas Restaurants, and Brinker International. With years of experience in developing event guidelines for these and other companies under her belt, transitioning into the event planning industry was a natural next step. Since founding DFW Events in 1997, Mary-Frances’ reputation for ahead-of-the-curve creative excellence has grown her small business into the premier planning company it is today—one that has produced more than 1, 500 events both nationally and internationally.

Mary-Frances’ passion for mentoring, connecting like-minded individuals, and building authentic relationships is the driving force behind each of her business ventures, from planning five-star fêtes to creating destination development programs. She also serves as the Vice-President of Perch Event Decor. Her work has appeared in national publications including Inside Weddings  and Us Weekly  magazine. Outside the office, she enjoys being with her three children, traveling, fishing, and yoga.