“Putting on the Ritz”
Rich textiles, luxurious beading, and sumptuous detailing. For designer Nardos Imam, these are the materials that dreams—and gown collections—are made of.
From the moment of arrival at The Ritz-Carlton, Dallas, until the standing ovation at the end of the designer’s debut fashion show, attendees were invited into the world of Nardos Imam through a myriad of personal touches and dynamic details. Decorative mannequins pinned with piles of fabric reflected this theme, and lined the entryway of The Ritz-Carlton to allow insight into the designer’s creative process.
After accepting flutes of Champagne, guests entered the bifurcated ballroom to enjoy light bites, conversation, and music provided by the Dallas String Quartet during a pre-show cocktail hour. An ethereal floral window created by Bella Flora of Dallas allowed a sneak peek of what was hidden on the other half of the event space: a runway surrounded by rows of slim ghost chairs.
After a practice runway walk directed by Jan Strimple, models were taken backstage and prepped with retro-modern updos and ethereal makeup by a team of stylists including Maitee Miles and Mayra Rams-Sanabria. Bodyguards accompanied glittering jewels provided by Richard Eiseman, whose team expertly matched baubles to the distinct look of each gown in the runway collection.
When it was time for the fashion show to begin, the illusion of a twinkling night sky created by Nelson Robinson of Stage Works and a behind-the-scenes video produced by Hakim Sons gave guests an intimate understanding of Nardos Imam’s imaginative perspective. Dramatic lighting by Beyond heightened the experience as models walked the runway in looks including a beaded open-back wedding dress, a dramatic evening gown with an ebony feather caplet, and an unforgettable crimson lace confection that closed the show.
Every element came together to ensure that Nardos Imam’s debut fashion show was as captivating as the designer’s collection. E News just so happened to agree—and they featured the designer’s Gilded Gold gown on-air shortly after the Dallas fashion show to prove it.
“For me, design is the grace of God taking the shape a gown. It is finding what’s beautiful in each individual woman, and celebrating that beauty by creating a gown that is unmistakably hers. Nardos Imam”
Venue: The Ritz-Carlton, Dallas
Florist: Bella Flora of Dallas
Featured Photographer: John Cain, John Cain Photography Vidographer: Hakim Sons Films
Music: Dallas String Quartet
Hair and Make-Up: Chad Rookstool Salon; Maitee Miles; Lydia Duron; My Fabulous Faces
Jewelry: Eiseman Jewels
Tuxes: Alton Lane
Shoes: Lauren Lorraine
Media Partners: Dallas Modern Luxury, Modern Luxury Brides
Fashion Show Production: Jan Strimple Productions
Transportation Partners: Dallas Valet and Boardwalk Ferrari
Gifting Partners: Needle in a Haystack; JK Chocolate
Coordination: Mary-Frances Hurt for DFW Events