Since 1997, DFW Events has been in the business of executing the unimaginable and orchestrating the unforgettable. Led by founder Mary-Frances Hurt, our hand-selected team excels in the areas of service, creativity, and communication. Whether you’re dreaming of a Dallas wedding, a destination “I do,” a country club soirée, or an event on a private estate, we have the experience, energy, and international design connections needed to convert your vision into an extraordinary celebration. Our trusted team takes care of every last detail on your behalf, allowing you to be a guest at your own event.
Founder & CEO
Mary-Frances Hurt began her career in the restaurant industry, where she designed banquet management programs and marketing plans for major brands including CiCi’s Pizza, Pappas Restaurants, and Brinker International. With years of experience in developing event guidelines for these and other companies under her belt, transitioning into the event planning industry was a natural next step. Since founding DFW Events in 1997, Mary-Frances’ reputation for ahead-of-the-curve creative excellence has grown her small business into the premier planning company it is today—one that has produced more than 1,500 events both nationally and internationally.
Mary-Frances’ passion for mentoring, connecting like-minded individuals, and building authentic relationships is the driving force behind each of her business ventures, from planning five-star fêtes to creating destination development programs. She also serves as the Vice-President of Perch Event Decor. Her work has appeared in national publications including Inside Weddings and Us Weekly magazine. Outside the office, she enjoys being with her three children, traveling, fishing, and yoga.
Meet the Team
After graduating from the University of Kansas in 2013, Abby Simoneau moved to Dallas and accepted a position as the personal assistant to DFW Events Founder and CEO Mary-Frances Hurt. It didn’t take long for her to transition into an event production role, and today she is a lead planner for DFW Events—a position that is a perfect fit for her outgoing personality and love of organization. “No two days are the same at the office,” says Abby. “From scheduling meetings, to booking travel, to putting together a welcome gift and bringing the final event to life, I love every facet of the planning process.” In her downtime, you’ll likely find Abby spending time with friends and her twin sister, Tayler, enjoying the outdoors, or taking her golden retriever to the dog park.
VIEW FROM THE TOP: “My life was forever changed when Abby started working for me,” says Mary-Frances. “She creates a cheerful, peaceful environment everywhere she goes, and is a dynamic leader and event planner.”
Although Brooke Nappier is a native of South Carolina, she graduated from Texas A&M (whoop!) and accumulated four years of experience in the non-profit sector before joining the DFW Events team. While working on a leadership program for women in the Middle East, Brooke assisted talented, motivated individuals in developing plans that would create a lasting impact on their countries—not surprisingly, the experience left an indelible mark on Brooke as well. “It was inspiring to see the change these women brought about with far less resources and support than we have in our country,” she says. “Working on that program gave me the perspective needed to overcome challenges in my job, and has made me grateful for the chance to do what I love every day!” Brooke would welcome the opportunity to plan a wedding in her favorite city, Charleston, and loves an organic bouquet accented by garland and greenery. In her free time she enjoys date nights with her husband, curling up with a cup of coffee and a good book, and spending time with her two pups, Ronald and Hugh.
VIEW FROM THE TOP: “While searching for the perfect addition to our coordination team, we identified the need for someone with a can-do attitude and calm demeanor. Brooke completely embodies both of these qualities, and has a gracious confidence that brings such a positive energy to every wedding and event she helps produce,” says Mary-Frances.
Social Media and Marketing Coordinator
Karley Kiker graduated from Pepperdine University with a degree in Creative Writing, and she’s been producing voice-driven content for web and print ever since. After spending time on the Hollywood scene conducting the occasional red carpet interview for Us Weekly magazine, she returned to her roots in Dallas and became a staff writer and society columnist at D Magazine Partners. “After I got engaged, I wrote a column for D Weddings magazine. What began as a short term assignment turned into a career-defining love affair with weddings and events,” says Karley, who is the author of wedding planning book How to Plan Your Wedding in Six Months or Less. When she isn’t blogging, tweeting, or styling an Instagram post for DFW Events, you’ll likely find Karley painting or traveling with her husband.
VIEW FROM THE TOP: “In searching for a creative talent to be the bridge between DFW Events and the social media and print world, Karley’s enthusiasm and talents impressed us, and we felt that she would be the perfect addition to our team,” says Mary-Frances. “Her impact on our national presence has been immeasurable.”
Graphic Arts Director
Graphic Designer Melanie Frazier came to DFW Events after spending seven years designing national retail windows for Neiman Marcus. The owner of a custom invitation business, Melanie now applies her creative talents to developing the overall brand of each celebration produced by DFW Events. When she’s not creating a magazine ad, designing a wedding invitation, or perfecting a custom logo, you’ll most likely find this mother of two enjoying time with her family or rearranging her home, just for fun. “My work with DFW Events allows me to hone in on the unique perspective of a client and contribute to the look of an event as a whole,” Melanie says. “Anything a client wants, we can brand.”
VIEW FROM THE TOP: “Melanie creates a one stop shopping experience for our clients. She has given us the ability to do in-house branding, invitations, paper products, and more,” Mary-Frances says. “She’s been a game changer for our company and is one of the best hires we’ve made.”